My work

Behind the scenes of a couple favorite projects

Conversation Design Consulting for banking

The conversational banking area was creating a virtual assistant. Here's how I introduced conversation design best practices into their process.

About this project

Digital Assistant for Employees

Employees have more or less the same questions when it comes to internal company tools. This assistant's purpose is being that go-to resource.

About this project

Voice Journaling with VR

For some people, mindfulness feels like a lot of work. How about creating a journey into oneself with a little help from technology?

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Recruitment site redesign

What do candidates applying to tech companies really care about? This project was a deep dive into their minds and hearts.

About this project

Employee engagement analysis workshops

Employee engagement is quite abstract. Here's how I managed to turn employees' personal motivations into a collective, measurable direction.

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More projects and initiatives

Mobile app features for personal finance management
Banking
Product designer | 2021 - Present

I designed the interface and conducted research for multiple functionalities for the bank's main mobile app, including digital card, early wage access, loan details, and flow adaptations for infoless cards which will impact 7 million users upon release.

Product design · UI Design · User Testing · Stakeholder management

Convo design consulting for banking chatbot
Banking
Conversation designer | 2021 - Present

I'm assesing the company's chatbot and IVR product team into incorporating a conversation design direction. I made sure they acknowledged the need for a chatbot personality, conversation design guidelines and cross-discipline collaboration with brand advocates.

Conversation design · Quality assurance · UX Writing · Identity design

About this project
Design Thinking mentoring leadership
Banking
Product designer | 2021 - Present

Co-created a 2-hour theoretical and practical course for our bank employees to get familiar with the Design Thinking and innovation mindsets. On a monthly basis, I'm mentoring more UX team members into facilitating the sessions. Together, we have trained over 800 bank employees from all areas.

Workshop facilitation · Mentoring · Creative thinking · Leadership

Product strategy consulting for a pre-launch startup
Services
Design consultant | 2021 - 2022

I mentored a team of designers and managers into a user-centered mindset for their multi-channel product, including best practices on their design process and interaction design feedback.

Workshop facilitation · Quality assurance evaluation · Service mapping · Interaction design feedback

Women in Voice Mexico events + hackathons
Non-profit tech community
Ambassador | 2019 - Present

I manage the ambassadors team for the mexican chapter of a global techcommunity that supports women in the conversational technology space. I coordinate the team to organize hackathons, events and knowledge share spaces.

Hosting · Logistics · Process documentation · Event organization · Visual identity · Community management

About this project
Digital Assistant for Consulting Employees
Tech consulting
Conversation designer | 2019

Refined a client's internal digital assistant out of the feedback received from users and peer review. I also created content and usability guidelines to standardize the existing conversation flows of this employee experience service.

Conversation design · Quality assurance · UX Writing · Documentation · Research · Feedback analysis

About this project
Strategy workshop series for QA area
Tech consulting
UX Designer | 2021

Created a 5 workshop series that lead Accenture's Quality Assurance leadership team towards a five-pillar strategy for their upcoming fiscal year. I planned and facilitated the activities from which we collected feedback, extracted themes, evaluated priorities and crafted the branding for each strategy.

Workshop facilitation · Mentoring · User research · Creative thinking

Native microapp redesign for retail employee tablets
Telecommunications
Interaction designer | 2021

Re-designed and validated the native iPad interface for 2 employee-facing client microapps, based on user research insights and the company's interaction design guidelines to adapt from web to native.

UX Pin · Hi-fi prototyping · Content management

Innovation contest  concept - Selective noise- cancelling wearable
Innovation lab
Researcher + speaker | 2021

Hands-on research with hearing impaired users to conceptualize a wearable solution that combined AI for sound optimization and gestures for the users to personalize their sonic environment in real time. We made it to the Latin America finale.

User research · Sketching · Industrial design · Media editing · Storytelling

Crypto-trade dashboard design
Fintech
UX Designer | 2020

Designed low-fidelity landing page, flows and dashboards for a crypto trade startup. Each flow included a variety of transactional states and constraints in need of simplification for the user. The startup flopped, though.

Lo-fi wireframing · Branding · Benchmark · Information architecture · Task flows

Innovation contest concept - Blockchain solution for the vehicle industry
Innovation lab
Designer + speaker | 2019

Co-crafted the pitch that won first place in an innovation contest LATAM finale. I was the team's head of design, in charge of user-oriented storytelling, along with building all creative media assets to enhance our value proposal.

User research · Storytelling · Public speaking · Animated media · Visual identity · Prototyping

Accessible HTML email development
Healthcare
Front-end developer | 2018

Delivered front-end development for inclusive email experiences working hand in hand with design and accessibility compliance teams. I also provided detailed documentation for the client's legacy tool challenges and support in bugfixing of their portal.

Agile · HTML · CSS · SASS · WCAG Compliance · Quality assurance

Let's talk

Think we can work together? Reach out to me through email or Linkedin.